![]() Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls-Blizzard and. When we created, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. ![]() You've already seen this recently with things like "Blizzard Streaming" and "Blizzard Voice," and more changes are on the way. We'll just be referring to our various products and services using the Blizzard name instead. technology will continue to serve as the central nervous system for Blizzard games-nothing is changing in that regard. We’re going to be transitioning away from using the name for our gaming service and the functionality connected to it. Here is the original post from September 2016: We appreciate your feedback and look forward to many more years of bringing players together online. Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “” in our logo for the service and in general when we refer to it in print: Blizzard. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too. ![]() The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. We understood that stood for something special-it represents years of shared history and enjoyment, community and friendship, for all of us and our players.ī is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. BlizzardWhen we announced that we’d be transitioning away from the name for our online-gaming service, we suspected that the shift would be challenging.
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